THE USE OF DEMOGRAPHICS TO PREDICT RESPONSE TO DIRECT MARKETING CAMPAIGNS - A DISCRIMINANT-ANALYSIS

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作者：

HAYNIE, S ^{[1
]}

机构：

[1] DONNELLEY MKT,ANAHEIM,CA 92806

来源：

POPULATION INDEX | 1987年 / 53卷 / 03期

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中图分类号：

C921 [人口统计学];

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页码：427 / 428

页数：2

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