VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH

被引：88

|

作者：

CRASK, MR

PERREAULT, WD

机构：

[1] UNIV GEORGIA, ATHENS, GA 30601 USA

[2] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151055

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：60 / 68

页数：9

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