VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH

被引：88

|

作者：

CRASK, MR

PERREAULT, WD

机构：

[1] UNIV GEORGIA, ATHENS, GA 30601 USA

[2] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151055

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：60 / 68

页数：9

相关论文

共 50 条

[41] THE APPLICATION AND MISAPPLICATION OF FACTOR-ANALYSIS IN MARKETING-RESEARCH
STEWART, DW
JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) : 51 - 62
[42] MARKETING-RESEARCH - PETERSON,RA
ALBAUM, G
JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) : 103 - 108
[43] MARKETING-RESEARCH IN PLASTICS INDUSTRY
PENNEY, BM
PLASTICS & POLYMERS, 1973, 41 (153): : 110 - 110
[44] IMPLEMENTABLE MARKETING-RESEARCH - MERCER,A
BOUND, J
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1991, 33 (04): : 356 - 357
[45] LESSONS OF MULTINATIONAL MARKETING-RESEARCH
MAYER, CS
BUSINESS HORIZONS, 1978, 21 (06) : 7 - 13
[46] THE UNTAPPED MARKETS FOR MARKETING-RESEARCH
HOOLEY, GJ
WEST, CJ
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1984, 26 (04): : 335 - 352
[47] MARKETING-RESEARCH - CRISP,RD
BANKS, S
JOURNAL OF BUSINESS, 1959, 32 (01): : 79 - 81
[48] WHATS AHEAD IN MARKETING-RESEARCH
DAVIS, LA
JOURNAL OF ADVERTISING RESEARCH, 1981, 21 (03) : 49 - 51
[49] EFFICIENCY OF MULTILAYERED FEEDFORWARD NEURAL NETWORKS ON CLASSIFICATION IN RELATION TO LINEAR DISCRIMINANT-ANALYSIS, QUADRATIC DISCRIMINANT-ANALYSIS AND REGULARIZED DISCRIMINANT-ANALYSIS
SANCHEZ, MS
SARABIA, LA
CHEMOMETRICS AND INTELLIGENT LABORATORY SYSTEMS, 1995, 28 (02) : 287 - 303
[50] DISCRIMINANT-ANALYSIS ON A MICROCOMPUTER
FIELDING, AH
JOURNAL OF BIOLOGICAL EDUCATION, 1988, 22 (02) : 115 - 118

← 1 2 3 4 5 →