ADVERTISING AND THEORY OF CONSUMER CHOICE

被引：9

作者：

AULD, DAL ^{[1
]}

机构：

[1] UNIV GUELPH,GUELPH,ONTARIO,CANADA

来源：

QUARTERLY JOURNAL OF ECONOMICS | 1974年 / 88卷 / 03期

关键词：

D O I：

10.2307/1881946

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：480 / 487

页数：8

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