THE OPTIMAL LEVEL OF ADVERTISING, CONSIDERING ADVERTISING AS AN INVESTMENT IN GOODWILL

被引：0
|
作者：
JEGERS, M
DEPELSMACKER, P
机构：
[1] FREE UNIV BRUSSELS,B-1050 BRUSSELS,BELGIUM
[2] STATE UNIV HOSP COPENHAGEN,B-1020 ANTWERP,BELGIUM
来源：
EKONOMICKO-MATEMATICKY OBZOR | 1990年 / 26卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：153 / 163
页数：11
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