POSITIONING ANALYSIS USING KNOWLEDGE-BASED SUPPORT

被引：1
|
作者：
BAIER, D [1 ]
GAUL, W [1 ]
WARTENBERG, F [1 ]
机构：
[1] UNIV KARLSRUHE,INST DECIS THEORY & OPERAT RES,D-76128 KARLSRUHE,GERMANY
来源：
ANNALS OF OPERATIONS RESEARCH | 1995年 / 55卷
关键词：
KNOWLEDGE-BASED SUPPORT; MARKETING AND MARKET RESEARCH; POSITIONING ANALYSIS;
D O I：
10.1007/BF02032385
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
We present knowledge-based support for positioning analysis applications. It is shown how knowledge about user wishes, positioning analysis objectives, and the input/output behavior of methods can be combined in order to provide substantial support for the analysis of survey data. We describe how such knowledge is represented and processed in the knowledge-based marketing data analysis system WIMDAS-PS (WIssensbasiertes Marketing-DatenAnalyse-System zur Positionier-ungs- und Segmentierungsanalyse) and use a sample consultation session for demonstration purposes.
引用
收藏
页码：471 / 487
页数：17
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