The impact of team performance and fan interest on NCAA football revenues

被引：15
|
作者：
Brook, Stacey [1 ]
机构：
[1] Univ Iowa, Dept Econ, Iowa City, IA 52242 USA
来源：
MANAGERIAL FINANCE | 2016年 / 42卷 / 09期
关键词：
Quantile regression; NCAA football;
D O I：
10.1108/MF-03-2016-0071
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Purpose - The purpose of this paper is to examine the drivers of NCAA Football Bowl Subdivision total revenues from the 2007 to 2012 seasons. Design/methodology/approach - The author uses both ordinary least squares and quantile regression to estimate the impact that winning and lagged attendance have on real total revenue. Findings - The author finds that the marginal revenue of winning changes substantially from one end of the conditional distribution to the other end of the conditional distribution but the marginal revenue of lagged attendance is more consistent as compared to winning. Originality/value - This will have implications for researchers investigating NCAA football coaches'
引用
收藏
页码：902 / 912
页数：11
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