REPLICATION OF PRICING EFFECTS ON BRAND CHOICE BEHAVIOR

被引：6
|
作者：
MOTES, WH
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1987年 / 21卷 / 01期
关键词：
D O I：
10.1108/EUM0000000004675
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：14 / 25
页数：12
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