Brand New: The Shape of Brands to Come

被引：0

作者：

Handayani, Bintang ^{[1
]}

机构：

[1] Univ Utara Malaysia, Sch Tourism Hospitality & Environm Management, Kedah, Malaysia

来源：

JOURNAL OF TOURISM FUTURES | 2015年 / 1卷 / 03期

关键词：

Disclosure; Authenticity; Brands; Corporate social responsibility; Branding disclosure; Business globalization;

D O I：

10.1108/JTF-02-2015-0004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 293

页数：3

共 50 条

[31] ADVERTISING SIGNALING EFFECTS FOR NEW BRANDS: THE MODERATING ROLE OF PERCEIVED BRAND DIFFERENCES
Barone, Michael
Taylor, Valerie
Urbany, Joel
JOURNAL OF MARKETING THEORY AND PRACTICE, 2005, 13 (01) : 1 - 13
[32] ‘[Re]inventing the brand - Can top brands survive the new market realities?’
Jonathan Hall
Journal of Brand Management, 2002, 9 (6) : 481 - 484
[33] The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
Rondan Cataluna, Francisco Javier
Navarro Garcia, Antonio
Phau, Ian
INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2006, 16 (04): : 433 - 452
[34] Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
Richard R. Klink
Marketing Letters, 2003, 14 : 143 - 157
[35] Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands
Nguyen, Ngoc Dan Thanh
Ngo, Trong Phuc
Mai, Ngoc Van
Tra, Kim Ngan
Le, Tran Huy Hoang
JOURNAL OF DISTRIBUTION SCIENCE, 2023, 21 (04): : 1 - 10
[36] Development of typology for university brands through brand knowledge and brand equity
Alam, Waqar
Adnan, Adil
Yousafzai, Muhammad Tariq
MIDDLE EAST JOURNAL OF MANAGEMENT, 2022, 9 (06) : 682 - 705
[37] THE INFLUENCE OF PERCEIVED BRAND VALUE ON BRAND LOYALTY FOR SUSTAINABLE AND CONVENTIONAL BRANDS
Kinanti, Nindya
Alversia, Yeshika
PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE INNOVATION MANAGEMENT, ENTREPRENEURSHIP AND SUSTAINABILITY (IMES 2020), 2020, : 258 - 269
[38] From brand vision to brand revaluation: strategically building and sustaining brands
Bradley, N
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2002, 44 (02) : 245 - 245
[39] Creating meaningful brands: The relationship between brand name and brand mark
Klink, RR
MARKETING LETTERS, 2003, 14 (03) : 143 - 157
[40] An exemption for strong brands: the influence of brand community rejection on brand evaluation
Wang, Lili
Ding, Ying
EUROPEAN JOURNAL OF MARKETING, 2017, 51 (5-6) : 1029 - 1048

← 1 2 3 4 5 →