Brand New: The Shape of Brands to Come

被引：0
|
作者：
Handayani, Bintang [1 ]
机构：
[1] Univ Utara Malaysia, Sch Tourism Hospitality & Environm Management, Kedah, Malaysia
来源：
JOURNAL OF TOURISM FUTURES | 2015年 / 1卷 / 03期
关键词：
Disclosure; Authenticity; Brands; Corporate social responsibility; Branding disclosure; Business globalization;
D O I：
10.1108/JTF-02-2015-0004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：291 / 293
页数：3
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