WHY DO PEOPLE SHOP

被引：577
|
作者：
TAUBER, EM [1 ]
机构：
[1] UNIV SO CALIF, SCH BUSINESS ADM, LOS ANGELES, CA 90007 USA
来源：
JOURNAL OF MARKETING | 1972年 / 36卷 / 04期
关键词：
D O I：
10.2307/1250426
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：46 / 49
页数：4
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