共 50 条
- [45] NEW PRODUCT COORDINATION AS A SUB-FUNCTION OF MARKETING AMERICAN DYESTUFF REPORTER, 1968, 57 (25): : 103 - &
- [46] MARKETING A NEW PRODUCT - HISRICH,RD, PETERS,MP JOURNAL OF THE MARKET RESEARCH SOCIETY, 1980, 22 (01): : 73 - 74
- [47] TECHNOLOGY, MARKETING, AND CULTURE - THE POLITICS OF NEW PRODUCT DEVELOPMENT FRONTIERS OF MANAGEMENT, 1989, : 96 - 108
- [49] HOW NEW PRODUCT DEVELOPMENT AND MARKETING ARE DONE AT CLAIROL SOAP COSMETICS CHEMICAL SPECIALTIES, 1990, 66 (01): : 50 - &