Looking at Digital Art: Towards a Visual Methodology for Digital Sociology

Over the last decade there has been a call for a new kind of sociological gaze, a digital sociology for a digital age. Has there been fundamental change in the key principles, the nature, and functions of social life in a digital age? In social and cultural theory, there is a long history of looking at how technology transforms art. In this article, I will use the medium of digital art to consider the unique nature of the digital age, the demand for a digital sociology, and the interrelated speculative imagination of such claims. Broadly situated within the sociology of art the methodological contribution of this article is to offer an analysis of artworks themselves, via the construction of a digital visual methodology. What digital culture, politics, and revealed in digital art? How can looking at digital art expand the tools for understanding digitally mediated lives?