PEA Analysis: A Perspective Approach to Entrepreneurship Analysis in Engineering

As our technological capabilities increase, engineers have an increasing obligation to address market (societal) needs efficiently and sustainably. Such efficiency and sustainability is derived from entrepreneurial aspects of engineering solutions. Therefore, along with being a proponent of scientific solutions to societal/market needs, engineers also have to be effective entrepreneurs. The effectiveness of an engineering solution is not only measured by its scientific sophistication, but also its usefulness and contribution towards market (societal) needs. However, engineers seldom undertake entrepreneurial thinking whilst developing technology solutions, most efforts being expended on scientific sophistication. This is mainly due to the lack of suitable analysis technique that would enable engineers to undertake such evaluation. In this paper, a quantified perspective based analysis technique for evaluation of entrepreneurial engineering solution is presented called the PEA Analysis method. (C) 2011 International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. Some Rights Reserved.