A LOOK AT ADVERTISING MEDIA

被引：0

|

作者：

Duffy, Ben C.

机构：

来源：

JOURNAL OF MARKETING | 1938年 / 3卷 / 02期

关键词：

D O I：

10.2307/1246412

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：137 / 145

页数：9

相关论文

共 50 条

[31] A look at the consumer of today (and of tomorrow) from the advertising
Domingo, Gemma
Martorell, Cristina
TRIPODOS, 2011, (28): : 13 - 23
[32] MEDIA IN ADVERTISING - BARTON,R
ALSPAUGH, HP
JOURNAL OF MARKETING, 1965, 29 (01) : 104 - 105
[33] MEDIA IN ADVERTISING - BARTON,R
LEBOWITZ, CF
JOURNAL OF RETAILING, 1964, 40 (04) : 57 - 57
[34] Children - Consumption, advertising and media
Mitchell, RB
INTERNATIONAL MARKETING REVIEW, 2004, 21 (06) : 670 - 671
[35] Media History and Advertising Archives
Meyers, Cynthia B.
AMERICAN JOURNALISM, 2020, 37 (02) : 244 - 255
[36] MEDIA IN ADVERTISING - BARTON,R
KOTTMAN, EJ
JOURNALISM QUARTERLY, 1964, 41 (04): : 607 - 607
[37] THE QUALITATIVE VALUES OF ADVERTISING MEDIA
WEILBACHER, WM
JOURNAL OF ADVERTISING RESEARCH, 1960, 1 (02) : 12 - 17
[38] ADVERTISING INTENSITY AND MEDIA SELECTION
REEKIE, WD
APPLIED ECONOMICS, 1986, 18 (05) : 557 - 565
[39] MARKET RESEARCHERS LOOK AT ADVERTISING - BROADBENT,S
BELTRAMINI, RF
JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 391 - 392
[40] Advertising translation in social media
Rodriguez-Arcos, Irene
BABEL-REVUE INTERNATIONALE DE LA TRADUCTION-INTERNATIONAL JOURNAL OF TRANSLATION, 2024, 70 (1-2): : 111 - 137

← 1 2 3 4 5 →