Enhancing the quality of organizational communication A presentation of reflection-based criteria

Purpose - This article aims to introduce practical based criteria for effective organizational communication. Design/methodology/approach - The subject scope for this article is corporate communication. The study is based on literature reviews and a qualitative study, entailing the basic principles of the phenomenological approach, with 20 subjects. Findings - Four additional criteria for effective corporate communication surfaced: responsible; professional; concise; and sincere. Research limitations/implications - The studies reviewed, although in-depth, apply to a small sample in one metropolitan environment, which makes generalization among different cultures riskier. Practical implications - Organizational managers may use these findings to reflect on their communication strategies and improve them, where necessary, on the basis of the findings of this study. Originality/value - The paper's value lies in the four additional criteria found as a result of reflections from members of the corporate workforce, after having been exposed to a course on organizational communication, and therefore, existing criteria in literature. The additional criteria may be considered important for corporate workers, and should therefore not be ignored by managers.