Appropriateness of creation of corporate culture in the company

被引：0
|
作者：
Bashuk, T. A. [1 ,2 ]
Zholudeva, A. N. [3 ]
机构：
[1] Sumy State Univ, Econ Sci, Sumy, Ukraine
[2] Sumy State Univ, Dept Mkt, Sumy, Ukraine
[3] Sumy State Univ, Fac Econ & Management, Sumy, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 02期
关键词：
corporate culture; motivation; elements of corporate culture;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of culture implementation in the company starting from the analysis of internal condition of the company up to the maintaining of high level of the corporate culture.
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页码：179 / 184
页数：6
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