SOME RECENT CHANGES IN THE MARKETING OF CONSUMER GOODS

被引：0

|

作者：

Tosdal, Harry R.

机构：

来源：

HARVARD BUSINESS REVIEW | 1933年 / 11卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：156 / 164

页数：9

相关论文

共 50 条

[31] New product success in the consumer packaged goods industry: A shopper marketing approach
Lamey, Lien
Deleersnyder, Barbara
Steenkamp, Jan-Benedict E. M.
Dekimpe, Marnik G.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2018, 35 (03) : 432 - 452
[32] ROLES OF CUSTOMER CARE IN CONSUMER GOODS RETAIL MARKETING: EVIDENCE FROM VIETNAM
Cuong Hung Pham
INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION, 2022, 13 (04): : S514 - S525
[33] IS IT TIME FOR SOME CHANGES IN MARKETING?
Hitrec, Veronika V.
MARKET-TRZISTE, 2007, 19 (02): : 257 - 262
[34] Well-being marketing: An ethical business philosophy for consumer goods firms
Sirgy, M. Joseph
Lee, Dong-Jin
JOURNAL OF BUSINESS ETHICS, 2008, 77 (04) : 377 - 403
[35] MARKETING SYSTEMS AND RURAL-DEVELOPMENT - A REVIEW OF CONSUMER-GOODS DISTRIBUTION
DANNHAEUSER, N
HUMAN ORGANIZATION, 1987, 46 (02) : 177 - 185
[36] Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
M. Joseph Sirgy
Dong-Jin Lee
Journal of Business Ethics, 2008, 77 : 377 - 403
[37] Marketing orientation and company performance - Industrial vs. consumer goods companies
Avlonitis, GJ
Gounaris, SP
INDUSTRIAL MARKETING MANAGEMENT, 1997, 26 (05) : 385 - 402
[38] Good Vibrations: Eros and instrumental knowledge (Sexual goods, marketing, consumer information)
Hall, D
JOURNAL OF POPULAR CULTURE, 2000, 34 (01): : 1 - 7
[39] SOME RECENT EXPERIMENTS IN SURVEYS OF CONSUMER PURCHASE PROBABILITY AND SOME TENTATIVE FINDINGS ON TIME-SERIES MODELS OF DURABLE GOODS DEMAND
JUSTER, FT
JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1968, 63 (322) : 755 - 755
[40] Consumer goods
Metalwork Prod, Suppl (M8):

← 1 2 3 4 5 →