BODY-IMAGE ATTITUDES AMONG OBESE ENROLLEES IN A COMMERCIAL WEIGHT-LOSS PROGRAM

Substantial research shows less favorable body-image experiences among overweight and obese persons relative to persons of average weight. The purpose of this investigation of body image was to compare 102 enrollees in a commercial, very-low-calorie diet program to 258 age- and weight-matched control subjects. Whereas enrollees were more strongly invested in their physical appearance, they held a more disparaging view of their looks. Relative to the control group, enrollees also felt less healthy, yet their evaluation of and investment in their physical fitness were more positive. Obese persons constitute a heterogeneous population, and those who seek rapid and extensive weight loss in commercial programs may have special body-image concerns and needs.