RAT SHEETS + COMPARATIVE ADVERTISING

被引：0

|

作者：

SNOW, RF

机构：

来源：

AMERICAN HERITAGE | 1979年 / 30卷 / 03期

关键词：

D O I：

暂无

中图分类号：

K [历史、地理];

学科分类号：

06 ;

摘要：

引用

收藏

页码：34 / 37

页数：4

相关论文

共 50 条

[41] Enhancing the detection of misleading comparative advertising
Barone, MJ
Rose, RL
Miniard, PW
Manning, KC
JOURNAL OF ADVERTISING RESEARCH, 1999, 39 (05) : 43 - 50
[42] Comparative advertising and the tort of generic disparagement
Banerjee, Arpan
JOURNAL OF INTELLECTUAL PROPERTY LAW & PRACTICE, 2010, 5 (11) : 791 - 802
[43] Professions secure safeguards on comparative advertising
Beecham, L
BMJ-BRITISH MEDICAL JOURNAL, 1996, 313 (7066): : 1211 - 1211
[44] The effects of negative comparative political advertising on candidate evaluations and advertising evaluations: An exploration
Pinkleton, B
JOURNAL OF ADVERTISING, 1997, 26 (01) : 19 - 29
[45] THE ATTITUDE OF TUNISIAN CONSUMERS TOWARDS COMPARATIVE ADVERTISING
Hassainya, Wafa
Toffoli, Roy
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE, 2015, : 99 - 99
[46] A COMPARATIVE-ANALYSIS OF CARRIER PRINT ADVERTISING
SHROCK, DL
STUTTS, MA
TRANSPORTATION JOURNAL, 1981, 21 (01) : 77 - 88
[47] Effects of discount framing in comparative price advertising
McKechnie, Sally
Devlin, James
Ennew, Christine
Smith, Andrew
EUROPEAN JOURNAL OF MARKETING, 2012, 46 (11-12) : 1501 - 1522
[48] VERBAL AND VISUAL REFERENCES TO COMPETITION IN COMPARATIVE ADVERTISING
GROSSBART, S
MUEHLING, DD
KANGUN, N
JOURNAL OF ADVERTISING, 1986, 15 (01) : 10 - 23
[49] RECONCEPTUALIZING COMPARATIVE ADVERTISING - A FRAMEWORK AND THEORY OF EFFECTS
WALKER, BA
ANDERSON, HH
ADVANCES IN CONSUMER RESEARCH, 1991, 18 : 342 - 347
[50] Discourse Analysis in the Field of Advertising: A Comparative Study
Marrero Morales, Sandra
Vera Cazorla, Ma Jesus
LFE-REVISTA DE LENGUAS PARA FINES ESPECIFICOS, 2007, 13-14 : 127 - 141

← 1 2 3 4 5 →