Development and progress in branding research

被引：0
|
作者：
Melewar, T. C.
机构：
来源：
JOURNAL OF BRAND MANAGEMENT | 2008年 / 16卷 / 03期
关键词：
D O I：
10.1057/bm.2008.40
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：117 / 118
页数：2
相关论文
共 50 条
  • [21] The branding of IT: Marketing and research issues
    Wright, Len Tiu
    Nancarrow, Clive
    Michel, Sylvie
    International Journal of Information Technology and Management, 2002, 1 (04) : 425 - 441
  • [22] A research agenda for place branding
    Wise, Nicholas
    LOCAL ECONOMY, 2023, 38 (04): : 418 - 419
  • [23] Online branding: Development of hotel branding through interactivity theory
    Barreda, Albert A.
    Bilgihan, Anil
    Nusair, Khaldoon
    Okumus, Fevzi
    TOURISM MANAGEMENT, 2016, 57 : 180 - 192
  • [24] Research progress and development trend of smart metamaterials
    Zheng, Yongju
    Dai, Huajie
    Wu, Junyi
    Zhou, Chuanping
    Wang, Zhiwen
    Zhou, Rougang
    Li, Wenxin
    FRONTIERS IN PHYSICS, 2022, 10
  • [25] New progress in Ti:sapphire research and development
    ZHANG Qiang
    DENG Peizhen(Shanghai
    ChineseJournalofLasers, 1995, (01) : 87 - 89
  • [26] THE PROGRESS OF BIOCHIP DEVELOPMENT FOR RESEARCH AND CONSUMER MARKET
    Jing, Cheng
    IFPT'6: PROGRESS ON POST-GENOME TECHNOLOGIES, PROCEEDINGS, 2009, : 6 - 6
  • [27] PROGRESS IN WASTE-DISPOSAL RESEARCH AND DEVELOPMENT
    FINEMAN, P
    REACTOR AND FUEL-PROCESSING TECHNOLOGY, 1968, 11 (02): : 107 - &
  • [28] PROGRESS IN WASTE-DISPOSAL RESEARCH AND DEVELOPMENT
    FINEMAN, P
    POWER REACTOR TECHNOLOGY, 1966, 10 (01): : 85 - &
  • [29] The progress of biochip development for research and consumer market
    Cheng, Jing
    TRANSDUCERS '07 & EUROSENSORS XXI, DIGEST OF TECHNICAL PAPERS, VOLS 1 AND 2, 2007,
  • [30] MARC PROGRAM RESEARCH AND DEVELOPMENT - A PROGRESS REPORT
    AVRAM, HD
    CROSBY, AS
    PENNINGT.JG
    RATHER, JC
    RATHER, LJ
    WHITMER, A
    JOURNAL OF LIBRARY AUTOMATION, 1969, 2 (04): : 242 - &
12345