Development and progress in branding research

被引：0
|
作者：
Melewar, T. C.
机构：
来源：
JOURNAL OF BRAND MANAGEMENT | 2008年 / 16卷 / 03期
关键词：
D O I：
10.1057/bm.2008.40
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：117 / 118
页数：2
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