ADVERTISING AND MARKETING IN THE AIRLINE INDUSTRY

被引：0
|
作者：
BURKART, AJ
机构：
来源：
JOURNAL OF INDUSTRIAL ECONOMICS | 1962年 / 11卷 / 01期
关键词：
D O I：
10.2307/2097825
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：18 / 32
页数：15
相关论文
共 50 条
  • [41] Computational Advertising: A Paradigm Shift for Advertising and Marketing? INTRODUCTION
    Yang, Yanwu
    Yang, Yinghui
    Jansen, Bernard J.
    Lalmas, Mounia
    IEEE INTELLIGENT SYSTEMS, 2017, 32 (03) : 3 - 6
  • [42] Psychology of marketing and advertising - Handbook
    Hoyos, G
    ZEITSCHRIFT FUR ARBEITS-UND ORGANISATIONSPSYCHOLOGIE, 2003, 47 (03): : 173 - 174
  • [43] The power of sensory marketing in advertising
    Krishna, Aradhna
    Cian, Luca
    Sokolova, Tatiana
    CURRENT OPINION IN PSYCHOLOGY, 2016, 10 : 142 - 147
  • [44] THE MODERN LAW OF ADVERTISING AND MARKETING
    Senger, Frank B.
    JOURNALISM QUARTERLY, 1949, 26 (03): : 342 - 343
  • [45] A LOOK AT ADVERTISING AND MARKETING LIBRARIES
    CHRISTIA.E
    WOLFE, P
    SPECIAL LIBRARIES, 1969, 60 (07) : 437 - &
  • [46] Marketing is more than advertising
    Matties, Barry
    SMT Surface Mount Technology Magazine, 2010, 25 (07): : 56 - 58
  • [47] MOTIVATION RESEARCH IN ADVERTISING AND MARKETING
    Blankertz, Donald F.
    JOURNAL OF MARKETING, 1955, 20 (02) : 213 - 215
  • [48] Motivation Research in Advertising and Marketing
    Roshwalb, Irving
    PUBLIC OPINION QUARTERLY, 1955, 19 (01) : 117 - 118
  • [49] Mobile Advertising: Pocket Marketing
    Rodrigues, Carlos
    Afonso, Jose
    Tome, Paulo
    CREATING GLOBAL COMPETITIVE ECONOMIES: A 360-DEGREE APPROACH, VOLS 1-4, 2011, : 2257 - 2264
  • [50] Sea change for the airline industry
    不详
    MER-MARINE ENGINEERS REVIEW, 2004, : 39 - 39
12345