The Study of the relationship between Knowledge Management and Performance of Marketing in companies Manufacturing (Case Study: Food Manufacturing Companies in Sanandaj City)

被引:0
|
作者
Reza, Kordbehman [1 ]
Amini, Safyar [2 ]
机构
[1] Islamic Azad Univ, Sanandaj Branch, Management, Sanandaj, Iran
[2] Islamic Azad Univ, Sanandaj Branch, Dept Econ, Sanandaj, Iran
关键词
knowledge management; performance; marketing assets; investments in property marketing; internal marketing; capacities of foreign marketing;
D O I
暂无
中图分类号
Q81 [生物工程学(生物技术)]; Q93 [微生物学];
学科分类号
071005 ; 0836 ; 090102 ; 100705 ;
摘要
This study examined the relationship between knowledge management and performance of marketing in food companies manufacturing in the city of Sanandaj. The population of this study included all employees form the food companies manufacturing in the city of Sanandajin 2015. All members of population were 380 persons that were selected using Cochran formula 199 persons. A standard questionnaire to collect information and investigate the relationship and Hypotheses was used that its validity and reliability was approved. The research method is descriptive of a kind correlational. The final findings of research showed a significant relationship between knowledge management and performance of marketing in food companies manufacturing in the city of Sanandaj. There is also a significant relationship between four variables marketing assets, investments in property marketing, internal marketing capabilities and capacities of foreign marketing company with variable rate performance of Food Company's manufacturing in Sanandaj proven.
引用
收藏
页码:1884 / 1894
页数:11
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