The Study of the relationship between Knowledge Management and Performance of Marketing in companies Manufacturing (Case Study: Food Manufacturing Companies in Sanandaj City)

被引:0
|
作者
Reza, Kordbehman [1 ]
Amini, Safyar [2 ]
机构
[1] Islamic Azad Univ, Sanandaj Branch, Management, Sanandaj, Iran
[2] Islamic Azad Univ, Sanandaj Branch, Dept Econ, Sanandaj, Iran
关键词
knowledge management; performance; marketing assets; investments in property marketing; internal marketing; capacities of foreign marketing;
D O I
暂无
中图分类号
Q81 [生物工程学(生物技术)]; Q93 [微生物学];
学科分类号
071005 ; 0836 ; 090102 ; 100705 ;
摘要
This study examined the relationship between knowledge management and performance of marketing in food companies manufacturing in the city of Sanandaj. The population of this study included all employees form the food companies manufacturing in the city of Sanandajin 2015. All members of population were 380 persons that were selected using Cochran formula 199 persons. A standard questionnaire to collect information and investigate the relationship and Hypotheses was used that its validity and reliability was approved. The research method is descriptive of a kind correlational. The final findings of research showed a significant relationship between knowledge management and performance of marketing in food companies manufacturing in the city of Sanandaj. There is also a significant relationship between four variables marketing assets, investments in property marketing, internal marketing capabilities and capacities of foreign marketing company with variable rate performance of Food Company's manufacturing in Sanandaj proven.
引用
收藏
页码:1884 / 1894
页数:11
相关论文
共 50 条
  • [1] Management performance: An empirical study of the manufacturing companies in Taiwan
    Kao, Chiang
    Hung, Hsi-Tai
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2007, 35 (02): : 152 - 160
  • [2] Knowledge management in small manufacturing companies
    Rantakyrö, L
    TECHNICAL MANAGEMENT: KEY TO ENTERPRISE SUCCESS IN THE 21ST CENTURY, 2000, : 164 - 169
  • [3] The Architecture of Knowledge Management in Manufacturing Companies
    Gomez Hernandez, Marian
    REVISTA DE CIENCIAS SOCIALES, 2012, 18 (03): : 517 - 528
  • [4] On the relationship between inventory and financial performance in manufacturing companies
    Capkun, Vedran
    Hameri, Ari-Pekka
    Weiss, Lawrence A.
    INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 2009, 29 (7-8) : 789 - 806
  • [5] Relationship between continuous improvement and innovation performance: an empirical study in Brazilian manufacturing companies
    Lizarelli, Fabiane Leticia
    de Toledo, Jose Carlos
    Alliprandini, Dario Henrique
    TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2021, 32 (9-10) : 981 - 1004
  • [6] Impact of Knowledge Management in Supply Chain Management: A Study in Malaysian Manufacturing Companies
    Sambasivan, Murali
    Loke, Siew-Phaik
    Abidin-Mohamed, Zainal
    KNOWLEDGE AND PROCESS MANAGEMENT, 2009, 16 (03) : 111 - 123
  • [7] The influence of cost of quality on the performance of food manufacturing companies: an empirical study
    Ghunaim, Niveen Mohammed
    Jaaron, Ayham A. M.
    TQM JOURNAL, 2022, 34 (04): : 788 - 806
  • [8] Environmental performance in manufacturing companies: a benchmarking study
    Trujillo-Gallego, Mariana
    Sarache, William
    Sellitto, Miguel Afonso
    BENCHMARKING-AN INTERNATIONAL JOURNAL, 2021, 28 (02) : 670 - 694
  • [9] The Link Between Asset Risk Management and Maintenance Performance: A Study of Industrial Manufacturing Companies
    Maletic, Damjan
    Pacaiova, Hana
    Nagyova, Anna
    Maletic, Matjaz
    QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA, 2020, 24 (03): : 50 - 69
  • [10] RELATIONSHIP BETWEEN LEAN AND GREEN MANAGEMENT IN CROATIAN MANUFACTURING COMPANIES
    Hegedic, Miro
    Gudlin, Mihael
    Stefanic, Nedeljko
    INTERDISCIPLINARY DESCRIPTION OF COMPLEX SYSTEMS, 2018, 16 (01) : 21 - 39