MODELING OF MANUFACTURER AND RETAILER COOPERATIVE INCOME CONSIDERING ADVERTISING COSTS

被引：0

作者：

Oleksandrivna, Zavirukha Anna ^{[1
]}

Volodimyrivna, Bludova Tetyana ^{[1
]}

机构：

[1] Kiev Natl Econ Univ, Dept Higher Math, Kiev, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2013年 / 01期

关键词：

income; optimization; dimensionless; cooperative advertising;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The paper represents logical block diagram of cooperative advertising costs adjustment in manufacturer and retailer's logistics chain. Manufacturer and retailer's joint interaction profit is considered provided linear demand function and nonlinear response function of advertising expenditures. Dimensionless variables system is introduced to form cooperative income function.

引用

页码：122 / 128

页数：7

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