HOW MANY SCALES AND HOW MANY CATEGORIES SHALL WE USE IN CONSUMER RESEARCH - COMMENT

被引：18
|
作者：
BENSON, PH [1 ]
机构：
[1] RUTGERS STATE UNIV,BUSINESS RES CTR,NEW BRUNSWICK,NJ 08903
来源：
JOURNAL OF MARKETING | 1971年 / 35卷 / 04期
关键词：
D O I：
10.2307/1250460
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：59 / 61
页数：3
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