HOW MANY SCALES AND HOW MANY CATEGORIES SHALL WE USE IN CONSUMER RESEARCH - COMMENT

被引：18

|

作者：

BENSON, PH ^{[1
]}

机构：

[1] RUTGERS STATE UNIV,BUSINESS RES CTR,NEW BRUNSWICK,NJ 08903

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 04期

关键词：

D O I：

10.2307/1250460

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：59 / 61

页数：3

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