PERSONALITY AND DETERMINANTS OF PRODUCT CHOICE

被引：23
|
作者：
ALPERT, MI [1 ]
机构：
[1] UNIV TEXAS,AUSTIN,TX 78712
来源：
JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期
关键词：
D O I：
10.2307/3149617
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：89 / 92
页数：4
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