A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING

被引：153
作者：
GROVER, R [1 ]
SRINIVASAN, V [1 ]
机构：
[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
来源：
JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 02期
关键词：
D O I：
10.2307/3151504
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：139 / 153
页数：15
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