Marketing of innovations at the market of educational services

被引：0
|
作者：
Semenjuk, S. B. [1 ,2 ]
机构：
[1] Ternopil Natl Tech Univ, Econ, Ternopol, Ukraine
[2] Ternopil Natl Tech Univ, Dept Commer Mkt, Ternopol, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 02期
关键词：
innovation; innovative education; innovative educational activity; innovative higher educational establishment; marketing of innovations; market of educatioal services;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The theoretical approaches of different authors near maintenance of concept "innovation" are considered, innovations in education are analysed, certainly essence and necessity marketing of innovations application at the market of educational services are defined, directions of innovations in higher education, objects and subjects of innovative activity of higher school are selected.
引用
收藏
页码：39 / 44
页数：6
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