Professional magazines specialized in Advertising in Spain: Results of a Delphi study

被引：0

作者：

Baladron Pazos, Antonio J. ^{[1
]}

Correyero Ruiz, Beatriz ^{[2
]}

机构：

[1] Univ Rey Juan Carlos, Publicidad & Relaciones Publ, Mostoles, Spain

[2] Univ Catolica San Antonio, Periodismo, San Antonio, Spain

来源：

DOXA COMUNICACION | 2008年 / 07期

关键词：

Advertising; professional magazines; publishing business; tendencies; qualitative investigation; Delphi method;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In this article there are gathered the results of a qualitative research developed in 2007 on the market of the professional magazines specialized in advertising in Spain. The main purpose was to carry out a descriptive analysis of the current situation and also a prospective analysis in order to foresee the future of these publications. The research methodology used was the Delphi method. The conclusions refer to questions like the strengths and weaknesses of these magazines, their principal competitors, how they use the new technologies and the future trends related to their development.

引用

页码：59 / 81

页数：23

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