A GENERAL-APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT-ANALYSIS

被引：180

作者：

GREEN, PE ^{[1
]}

CARROLL, JD ^{[1
]}

GOLDBERG, SM ^{[1
]}

机构：

[1] BELL TEL LABS INC,MURRAY HILL,NJ 07974

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 03期

关键词：

D O I：

10.2307/1251539

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 37

页数：21

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