A MORPHOLOGICAL APPROACH TO GENERATING INFORMATION TECHNOLOGY PRODUCT IDEAS

被引：0
|
作者：
SONG, JH
ADAMS, CR
机构：
[1] ST CLOUD STATE UNIV,COLL BUSINESS,ST CLOUD,MN
[2] UNIV MINNESOTA,CARLSON SCH MANAGEMENT,DEPT INFORMAT & DECIS SCI,MINNEAPOLIS,MN 55455
来源：
INFORMATION & MANAGEMENT | 1994年 / 27卷 / 02期
关键词：
CUSTOMIZATION; CUSTOMER PARTICIPATION; IT FUNCTION; IT PRODUCT; MORPHOLOGICAL APPROACH; PRODUCT DIFFERENTIATION;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The use of information technology (IT) as a component of new products and services is increasing, often in unexpected areas. Chief information officers (CIOs) recognize their information systems (IS) staffs are not used to thinking in product development terms and that their staffs are viewed as unfamiliar with their basic business operations. In order to take advantage of the apparent potential in this area, IS organizations need a conceptualization of opportunities afforded by IT and a process for generating possible products and services. This paper presents a model for such a conceptualization that includes three dimensions: product/service change possibilities based on IT, the distinguishing of product inherent versus product support functions in meeting customer needs, and common approaches to differentiate product/service. Using this model, a morphological process can help to generate alternative IT product possibilities.
引用
收藏
页码：121 / 127
页数：7
相关论文
共 50 条
  • [21] INFORMATION TECHNOLOGY - NEW FLOW OF IDEAS IN NETWORKS
    MEES, A
    NATURE, 1986, 321 (6065) : 19 - 20
  • [22] An integral approach to information technology diffusion: Innovation in the product life cycles of a large technology company
    Ginn, Michael L.
    Transfer and Diffusion of Information Technology for Organizational Resilience, 2006, 206 : 101 - 108
  • [23] A framework for generating product production information for mass customization
    Dean, P. R.
    Tu, Y. L.
    Xue, D.
    INTERNATIONAL JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY, 2008, 38 (11-12): : 1244 - 1259
  • [24] A framework for generating product production information for mass customization
    P. R. Dean
    Y. L. Tu
    D. Xue
    The International Journal of Advanced Manufacturing Technology, 2008, 38 : 1244 - 1259
  • [25] GENERATING CREATIVITY, IDEAS AND INVENTIONS - INFORMATION AND NEEDS ANALYSIS IN IDEA GENERATION
    HOLT, K
    RESEARCH MANAGEMENT, 1975, 18 (03): : 24 - 27
  • [26] A Flexible Approach for Generating Product-Specific Documents in Product Lines
    Rabiser, Rick
    Heider, Wolfgang
    Elsner, Christoph
    Lehofer, Martin
    Gruenbacher, Paul
    Schwanninger, Christa
    SOFTWARE PRODUCT LINES: GOING BEYOND, 2010, 6287 : 47 - +
  • [27] Information technology and product lifecycle management
    Thomas, V
    Neckel, W
    Wagner, S
    PROCEEDINGS OF THE 1999 IEEE INTERNATIONAL SYMPOSIUM ON ELECTRONICS AND THE ENVIRONMENT, ISEE - 1999, 1999, : 54 - 57
  • [28] Product Deletion in the Information Technology Industry
    Shah P.
    IEEE Engineering Management Review, 47 (04): : 55 - 59
  • [29] The product market and the market for "ideas": commercialization strategies for technology entrepreneurs
    Gans, JS
    Stern, S
    RESEARCH POLICY, 2003, 32 (02) : 333 - 350
  • [30] GENERATING NEW IDEAS
    Brodine, Dick
    COMPUTER, 2009, 42 (10) : 6 - 6
12345