WINNING NEW PRODUCT GAME - EMPIRICAL-STUDY OF SUCCESSFUL PRODUCT INNOVATION IN CANADA - COOPER,RG

被引：0
|
作者：
MCNALLEN, JB [1 ]
机构：
[1] GEN SERV ADM,WASHINGTON,DC
来源：
JOURNAL OF MARKETING | 1977年 / 41卷 / 03期
关键词：
D O I：
10.2307/1250954
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：145 / 145
页数：1
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