WINNING NEW PRODUCT GAME - EMPIRICAL-STUDY OF SUCCESSFUL PRODUCT INNOVATION IN CANADA - COOPER,RG

被引：0

作者：

MCNALLEN, JB ^{[1
]}

机构：

[1] GEN SERV ADM,WASHINGTON,DC

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 03期

关键词：

D O I：

10.2307/1250954

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：145 / 145

页数：1

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