MODELING COMPETITIVE PRICING AND MARKET SHARE - ANATOMY OF A DECISION SUPPORT SYSTEM

被引：5
|
作者：
GREEN, PE
KRIEGER, AM
机构：
[1] The Wharton School, the University of Pennsylvania, Philadelphia, PA 19104-6371, Steinberg Hall-Dietrich Hall
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1992年 / 60卷 / 01期
关键词：
PRICING; DEMAND ANALYSIS; CONJOINT ANALYSIS; MULTIATTRIBUTE PREFERENCE;
D O I：
10.1016/0377-2217(92)90330-C
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Even with today's high emphasis on management decision support systems, relatively little has been published on the motivations, tribulations. and post mortems that generally accompany the development of such systems. This paper reports (in a mixture of narrative style and more formal model exposition) how a computerized decision support system for optimal price determination was developed, implemented, and finally applied to a broad range of industry problems.
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页码：31 / 44
页数：14
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