THE EFFECT OF STRATEGIC FLEXIBILITY AND ORGANIZATIONAL LEGITIMACY ON GREEN MANAGEMENT PERFORMANCE IN COMPANIES OF ARAS FREE TRADE ZONE

The present study aims to investigate the impact of strategic flexibility and organizational legitimacy on the performance of green management in companies of Aras Free Trade Zone. This is an applied research in terms of the purpose and a descriptive survey in terms of nature and data collection method. A researcher-made questionnaire was used to collect statistical data. The data was analyzed through partial least squares analysis and via visual PLS software. Results show that organizational support on green management operations, strategic flexibility on organizational support and green management, legitimacy on green management and competition, flexibility on competition and green management operations on competitiveness make a significant and positive impact.