A 3D Virtual Space for the E-Commerce Strategy Mode

被引：2

作者：

Cheng, Gong ^{[1
]}

Yu, Changrui ^{[2
]}

Liu, Kecheng ^{[3
]}

机构：

[1] NanJing Coll Chem Technol, Dept Econ Management, Nanjing, Jiangsu, Peoples R China

[2] Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai, Peoples R China

[3] Univ Reading, Henley Business Sch, Informat Res Ctr, Reading, Berks, England

来源：

JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2014年 / 12卷 / 02期

关键词：

3D Education; 3D Tourism; 3D Virtual Space e-Commerce; Business Model Canvas; Business Strategy Model; Three-Dimensional E-Commerce (3DEC);

D O I：

10.4018/jeco.2014040105

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.

引用

页码：59 / 73

页数：15

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