Global contributions to marketing management

被引：1
|
作者：
Tadajewski, Mark [1 ]
Hewer, Paul [1 ]
机构：
[1] Univ Strathclyde, Glasgow, Lanark, Scotland
来源：
JOURNAL OF MARKETING MANAGEMENT | 2012年 / 28卷 / 9-10期
关键词：
D O I：
10.1080/0267257X.2012.708149
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1015 / 1020
页数：6
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