Global contributions to marketing management

被引：1

|

作者：

Tadajewski, Mark ^{[1
]}

Hewer, Paul ^{[1
]}

机构：

[1] Univ Strathclyde, Glasgow, Lanark, Scotland

来源：

JOURNAL OF MARKETING MANAGEMENT | 2012年 / 28卷 / 9-10期

关键词：

D O I：

10.1080/0267257X.2012.708149

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1015 / 1020

页数：6

相关论文

共 50 条

[1] Global Marketing Management
Madichie, Nmamdi
MANAGEMENT DECISION, 2010, 48 (7-8) : 1324 - 1325
[2] Sport marketing and media research: contributions from the global network of scholars in sport management
Kim, Kihan
James, Jeffrey
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 2013, 23 (01) : 1 - 7
[3] THE CONTRIBUTIONS OF INTERNATIONAL EXHIBITIONS TO MARKETING IN THE GLOBAL WORLD
Erdogan, M. Cetin
TEKSTIL VE KONFEKSIYON, 2015, 25 (03): : 182 - 182
[4] Global marketing: Foreign entry, local marketing, and global management
Pearce, R
INTERNATIONAL MARKETING REVIEW, 2003, 20 (02) : 218 - 220
[5] Contributions to marketing theory and practice from industrial marketing management
LaPlaca, PJ
JOURNAL OF BUSINESS RESEARCH, 1997, 38 (03) : 179 - 198
[6] Global marketing: Foreign entry, local marketing, and global management - Johansson,JK
Aulakh, PS
JOURNAL OF INTERNATIONAL MARKETING, 1997, 5 (02) : 103 - 105
[7] Virtual management of global marketing relationships
Speier, C
Harvey, MG
Palmer, J
JOURNAL OF WORLD BUSINESS, 1998, 33 (03) : 263 - 276
[8] Global marketing management: A European perspective
McDermott, M
INTERNATIONAL MARKETING REVIEW, 2001, 18 (06) : 719 - 720
[9] Special issue on service marketing and management: European contributions
Pieters, R
Botschen, G
JOURNAL OF BUSINESS RESEARCH, 1999, 44 (01) : 1 - 4
[10] Global marketing: Foreign entry local marketing and global management - Johansson,JK, Irwin,RD
Nielson, CC
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1997, 14 (03) : 298 - 300

← 1 2 3 4 5 →