THE STUDY OF PERSONALITY - BRAND,H

被引:0
|
作者
AMATORA, M
机构
来源
EDUCATION | 1956年 / 77卷 / 04期
关键词
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
引用
收藏
页码:254 / 254
页数:1
相关论文
共 50 条
  • [41] The impact of brand personality and sales promotions on brand equity
    Valette-Florence, Pierre
    Guizani, Haythem
    Merunka, Dwight
    JOURNAL OF BUSINESS RESEARCH, 2011, 64 (01) : 24 - 28
  • [42] Measuring Dimensions Of Brand Personality
    Wijayanto, Gatot
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND BANKING 2015, 2015, 5 : 1 - 5
  • [43] Brand personality: theory and dimensionality
    Davies, Gary
    Rojas-Mendez, Jose, I
    Whelan, Susan
    Mete, Melisa
    Loo, Theresa
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2018, 27 (02): : 115 - 127
  • [44] Scientometric Analysis of Brand Personality
    Vicencio-Rios, Gustavo
    Rubio, Andres
    Araya-Castillo, Luis
    Moraga-Flores, Hugo
    SUSTAINABILITY, 2023, 15 (01)
  • [45] Dimensions of Product Brand Personality
    George, Jijo
    Anandkumar, Victor
    VISION-THE JOURNAL OF BUSINESS PERSPECTIVE, 2018, 22 (04) : 377 - 386
  • [46] BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND
    Ismail, Ahmed Rageh
    Melewar, T. C.
    MARKETING DYNAMISM & SUSTAINABILITY-THINGS CHANGE, THINGS STAY THE SAME..., 2015, : 462 - 471
  • [47] Brand Personality Dimensions in Mexico
    Goni Avila, Niria
    Torres Moraga, Eduardo
    Aguilera Valenzuela, Sandra
    REVISTA DE CIENCIAS SOCIALES, 2013, 19 (02): : 213 - 225
  • [48] The Antecedents and Consequences of Brand Personality
    Wu, Wann-Yih
    Liao, Ying-Kai
    Ju, Teresa L.
    PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON FINANCE AND ECONOMICS 2015, 2015, : 406 - 423
  • [49] Brand personality and purchase intention
    de la Paz Toldos-Romero, Maria
    Margarita Orozco-Gomez, Ma.
    EUROPEAN BUSINESS REVIEW, 2015, 27 (05) : 462 - 476
  • [50] Antecedents of nation brand personality
    Song Y.-A.
    Sung Y.
    Corporate Reputation Review, 2013, 16 (1) : 80 - 94