THE PHENOMENOLOGY OF THE SOCIAL COMPONENT IN PHOTOGRAPHIC IMAGE: SOCIAL AND CULTURAL ASPECTS OF ADVERTISING PHOTOGRAPHY ANALYSIS

被引：0
|
作者：
Grigoryeva, A. V. [1 ]
机构：
[1] Peoples Friendship Univ Russia, Sociol Chair, Miklukho Maklai Str 10-1, Moscow 117198, Russia
来源：
RUDN JOURNAL OF SOCIOLOGY-VESTNIK ROSSIISKOGO UNIVERSITETA DRUZHBY NARODOV SERIYA SOTSIOLOGIYA | 2009年 / 02期
关键词：
photography; sociocultural attitudes of the individual; social reality modelling;
D O I：
暂无
中图分类号：
C91 [社会学];
学科分类号：
030301 ; 1204 ;
摘要：
Photography and advertising photography in particular can foster both the previously developed and emerging sociocultural attitudes of the individual and thus affect social values. The theoretical investigation of the nature of the photography phenomenon as well as the peculiar features of the advertising photography is carried out by the author. The role of photography and its social and cultural functions are analyzed in detail as well. Special emphasis is given to the issues of social reality modelling by means of photography, its unparalleled powers to construct human being's apprehension of the visual environment and the appropriate patterns and models of behaviour.
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页码：30 / 41
页数：12
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