IS IMPULSE PURCHASING REALLY A USEFUL CONCEPT FOR MARKETING DECISIONS

被引：54
|
作者：
KOLLAT, DT
WILLETT, RP
机构：
[1] INDIANA UNIV,MKT DEPT,BLOOMINGTON,IN
[2] OHIO STATE UNIV,COLUMBUS,OH
来源：
JOURNAL OF MARKETING | 1969年 / 33卷 / 01期
关键词：
D O I：
10.2307/1248750
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：79 / 83
页数：5
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