Assessing the Effect of Digital Social Media towards Face to Face Communication during Pandemic COVID-19 in Higher Educational Institutions

This paper will assess the effect of social media on face-to-face (F2F) communication among students in a higher education institution. Previous scholars found that social media is a platform to connect people, especially in the current pandemic COVID-19. However, another study has shown the negative effect of social media among university students because it hampers students' real-life experiences. A literature survey has been selected to explore the effect of social media on F2F communication among students in a higher education institution. This paper also highlights the significant role of social media in higher education institutions during the pandemic of Covid19.