MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING

被引：61

|

作者：

BECKWITH, NE ^{[1
]}

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 02期

关键词：

D O I：

10.2307/3149950

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：168 / 176

页数：9

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