MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING

被引：61
|
作者：
BECKWITH, NE [1 ]
机构：
[1] COLUMBIA UNIV,NEW YORK,NY 10027
来源：
JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 02期
关键词：
D O I：
10.2307/3149950
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：168 / 176
页数：9
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