TELEVISION ADVERTISING - CONSUMER VIEWPOINT

被引：0

作者：

JOBBER, D ^{[1
]}

机构：

[1] HUDDERSFIELD POLYTECH,HUDDERSFIELD,ENGLAND

来源：

EUROPEAN JOURNAL OF MARKETING | 1974年 / 8卷 / 02期

关键词：

D O I：

10.1108/EUM0000000005084

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：158 / 167

页数：10

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