TELEVISION ADVERTISING - CONSUMER VIEWPOINT

被引：0
|
作者：
JOBBER, D [1 ]
机构：
[1] HUDDERSFIELD POLYTECH,HUDDERSFIELD,ENGLAND
来源：
EUROPEAN JOURNAL OF MARKETING | 1974年 / 8卷 / 02期
关键词：
D O I：
10.1108/EUM0000000005084
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：158 / 167
页数：10
相关论文
共 50 条
  • [1] Political Discourse in Consumer Advertising on Television
    Seni-Medina, Giuliano
    PALABRA CLAVE, 2011, 14 (01) : 123 - 135
  • [2] DETRIMENTAL EFFECTS OF TELEVISION ADVERTISING ON CONSUMER SOCIALIZATION
    STUPENING, E
    JOURNAL OF BUSINESS RESEARCH, 1982, 10 (01) : 75 - 84
  • [3] Antecedents of Consumer Acceptance of Mobile Television Advertising
    Truong, Yann
    INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION, 2011, 7 (03) : 70 - 83
  • [4] Present-Day Advertising - The Consumer's Viewpoint
    Warne, Colston Estey
    ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1934, 173 : 70 - 79
  • [5] THE EFFECT OF DIRECT TO CONSUMER TELEVISION ADVERTISING ON THE TIMING OF TREATMENT
    Bradford, W. David
    Kleit, Andrew N.
    Nietert, Paul J.
    Ornstein, Steven
    ECONOMIC INQUIRY, 2010, 48 (02) : 306 - 322
  • [6] CHILDREN'S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS' ATTITUDES
    Nefat, Ariana
    Dujmovic, Mauro
    ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2012, 25 (01): : 176 - 190
  • [7] A Study on Television Sports Advertising from the Pespective of Consumer Culture
    Liu He-juan
    Liu Li-chen
    PROCEEDINGS OF THE 21ST PAN-ASIAN CONGRESS OF SPORTS AND PHYSICAL EDUCATION, VOL 1: NATURE, SOCIETY AND CULTURE IN SPORTS, 2010, : 334 - 337
  • [8] Direct-to-Consumer Television Advertising: Time to Turn Off the Tube?
    Ross, Joseph S.
    Kravitz, Richard L.
    JOURNAL OF GENERAL INTERNAL MEDICINE, 2013, 28 (07) : 862 - 864
  • [9] Direct-to-Consumer Television Advertising: Time to Turn Off the Tube?
    Joseph S. Ross
    Richard L. Kravitz
    Journal of General Internal Medicine, 2013, 28 : 862 - 864
  • [10] CONSUMER CULTURE PLOTS IN TELEVISION ADVERTISING FROM NIGERIA AND SOUTH AFRICA
    Oyedele, Adesegun
    Minor, Michael S.
    JOURNAL OF ADVERTISING, 2012, 41 (01) : 91 - 107
12345