GENERALIZATION OF THE NERLOVE-ARROW MODEL TO MULTI-FIRMS ADVERTISING UNDER UNCERTAINTY

被引：15
|
作者：
TAPIERO, CS
机构：
来源：
MANAGEMENT SCIENCE | 1979年 / 25卷 / 09期
关键词：
D O I：
10.1287/mnsc.25.9.907
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：907 / 915
页数：9
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